The Iowa River Landing is pleased to announce the latest addition to this exciting retail, dining, and hospitality district. Trader Joe’s, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease for a new location in Coralville scheduled to open second half 2017. The new store is approximately 13,000 square feet and will be located on the Southeast corner of I-80 and 1st Avenue North Coralville’s Iowa River Landing district.

The “Trader” in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed “Crew Members,” consider themselves “traders on the culinary seas.” Some Crew Members sport brightly-colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store. Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products—it’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.

Trader Joe’s carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins, and more. Stores also offer customers the basics, like milk and eggs, at honest, low prices.

Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues, like high quality ingredients, great flavor, or simply an extraordinary price—and many items boast all of these attributes. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars. So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 3,000 items under the Trader Joe’s private label, which includes Trader José’s salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, and so many other specially purchased items. Also, Trader Joe’s buys differently than other grocers—they purchase from manufacturers wherever possible, not through distributors. In many cases, they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors, and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a price that is a real value.

Trader Joe’s introduces approximately a dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and in order for an item to be sold at Trader Joe’s, it must endure the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.

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 Trader Joe’s is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 459 stores in 41 states.