Iowa River Landing News

Event: The Future of Personal Transportation

EV Charging Stations | Iowa River Landing | Coralville, Iowa

On Sunday, October 19, you can meet local owners of Electric Vehicles (EVs) in Iowa River Landing; cars like the Nissan Leaf, BMW i3 and Tesla Model S. While there, you can see some of the public Electric Vehicle charging stations installed by the City of Coralville.

Plan to attend to learn about the car owners’ day-to- day experiences and to take a test ride in these most modern of automobiles. This event is not affiliated with any dealer or corporate manufacturer. These are your neighbors sharing what they have learned about EVs and offering test rides in their own, personal vehicles.

Event Details

October 19, 2014, 1-3 PM
West Parking Ramp, 921 Ring Road, Coralville, Iowa
Located next to the new UIHC Clinics building off 1st Ave. Coralville, Iowa

Enter the parking ramp on ground level by the UIHC Clinics. Test rides and information sharing will be at the back of the UIHC ground level parking deck.

More On Electric Vehicles

As a future of cleaner air, energy independence and home-grown renewable energy approaches, Iowans are beginning to consider the new crop of Electric Vehicles (EVs) appearing on our streets; cars like the Nissan Leaf, BMW i3 and Tesla Model S.

Modern Electric Vehicles provide effortless, instant acceleration, low energy costs (electricity is about one third of the cost of gasoline) and almost no routine maintenance required (no mufflers, oil changes, spark plugs, air filters, tune-ups or emissions controls of any kind).

Iowa is producing over 27% of its electricity (with more on the way) from wind energy and Iowans are taking advantage of both Federal and State incentives to install solar panels at their homes and businesses to make their own “car fuel”. Using electricity in our automobiles keeps fuel dollars in our local economy and builds sustainable jobs for Iowans.

This event is promoted in cooperation with the City of Coralville and EV Iowa. EV Iowa is a group of local Iowa enthusiasts for Electric Vehicles;

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Get Mapped, Get Results at Massage Heights

FMON LogoCustomers who visit Massage Heights during October will receive a complimentary “Face Map” analysis. This promotion correlates with the Massage Heights Face Map Our Nation event. After your map is completed, you’ll be entered into a drawing to win a one-year Massage Heights Heightened Membership and a year’s worth of Dermologica products.

In celebration of this month-long promotion, Massage Heights in the Iowa River Landing will host an open house on October 18th from 11-2. Light refreshments will be served, and customers who complete their map during the open house will be eligible for an additional prize drawing. Participants are encouraged to snap a photo of their map and share using the tags #FaceMapNation and #MassageHeights.

During your complimentary mapping, your skin care specialist will thoroughly study your face, neck and décolleté. The in-depth, customized analysis will inform your professional treatment as well as your regular skin care routine. This individualized approach is designed to offer maximum long-term benefit.

get mapped get results-1Regular therapeutic facials provide more than just beautiful, glowing skin. Circulation to the facial tissues is increased, impurities are purged, and dry, thirsty skin is provided with the hydration it needs. These benefits coupled with a deepened sense of relaxation make regular facials an essential part of your self-care routine.

To learn more about the Map Our Nation event, contact Massage Heights in the Iowa River Landing.



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Pro-Fit Gym Expands Offerings

Pro-Fit Gym has expanded their offerings to include hot yoga, indoor cycling, and numerous fitness tracks for members of all age levels and abilities. Members are now able to purchase all-inclusive monthly packages, allowing them to incorporate a multi-faceted approach to their fitness goals.Pro-Fit Box

Helmed by fitness expert Aaron Larmore, Pro-Fit is regarded as the premier Cross Fit gym in the area. Larmore has over a decade of experience working with clients of all abilities, ranging from beginner to professional and top-level athletes. Although Larmore has worked with elite athletes, the atmosphere at Pro-Fit is one of encouragement and inclusion. Diverse age ranges, body types, and skill levels are present in every class Pro-Fit. The workouts are scaleable and modifications are shown so everyone will leave class feeling successful.

In January 2014, Pro-Fit opened a hot yoga studio and added indoor cycling classes to their schedule. These expanded offerings are a perfect compliment to the WOD and allow for a well-rounded training regimen. Pro-Fit yoga classes are designed to lengthen muscles, increase range of motion and aid recovery and injury prevention. Indoor cycling classes give you the extra cardio and endurance boost you need to maximize your performance.

Kettlebells In addition to unlimited fitness classes, members are also eligible for specialized programming for no cost or at a reduced cost. Various fitness tracks and workshops are available including:

-Your First 10: A beginners weight loss program designed to melt 10 pounds in six weeks. Participants are led through interval-based workouts to stimulate calorie burn and are guided through a 6-week nutrition plan.

-Fit Body Transformation: An intermediate/advanced group designed to accelerate athletic performance as well as increase muscle tone. (Top participants are eligible for cash prizes.)

-Fit After 50: This program is specialized to meet the needs of mature athletes. A weekly combination of Cross Fit and yoga helps increase metabolism, maintain muscle tone and bone density, and increase cardiovascular fitness.

-Youth Athlete Development: Youth classes are available to athletes age 8 and up. Kids will learn the foundational skills necessary for long-term success.

-Skill Workshops and Nutrition Classes: Skill workshops will help refine your knowledge of Cross Fit fundamentals. Participants will decrease their chance of injury and increase performance by learning the proper techniques for common exercises. Nutrition classes help accelerate fitness goals through education and awareness of daily food habits.

To learn more about how Pro-Fit Gym can help you reach your fitness goals, contact Aaron Larmore or visit during a regularly scheduled class.







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Retro Road Trip Plans Iowa River Landing Stop

River to River Retro Road Trip | Iowa River Landing

Love classic cars? Don’t miss your chance to see many as they travel across Iowa on America’s longest highway, Historic US Route 6 during the River to River Retro Road Trip by The Iowa Division of the Route 6 Tourist Association. With the road trip making a stop in Coralville at Iowa River Landing, you can easily join in on the fun!

The goal of the three-day “River to River Retro Road Trip” is to raise awareness of the history of Route 6, and to support small mom-and-pop shops along the way.

“You can either come out and enjoy the parade of classic cars as they drive by, or you can join and have a blast and enjoy these little mom-and-pop shops along the way, all of which are unique and special in their own way,” said David Darby, executive director of the association.

Cars will begin pulling in Friday at the Antique Car Museum of Iowa at 840 Quarry Rd, Coralville, IA at 11:00am. Regular admission is $5.00 to the museum, but River to River Road Trip participants qualify for a reduced rate of $4.00 – be sure to show your name tag to get this special rate. The museum is also a packet pickup site from 11:00am to 12:00 noon.

Enjoy Classic Cars Year-Round

Antique Car Museum of Iowa | Iowa River Landing | Coralville, IowaFounded in 2006, the Antique Car Museum of Iowa prides itself in educating visitors on the history of transportation. The 28,000 square foot showroom in Iowa River Landing features 90+ cars ranging from year 1899 to the mid 1970’s, along with early 20th century Skelly gas station, and an exhibit featuring the Abernathy Boys. Many of the antique cars are in their original clothes and are untouched by modern day techniques-it’s rare pleasure to view these historic cars in their genuine state!

Car Museum Hours:
Mon – Closed
Tues – Sat 10am – 5pm
Sun – 12pm – 5pm

Contact: (319)354-3310

For more information about the Antique Car Museum of Iowa, visit their website at

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Bridal Shop to Open in Iowa River Landing

Brides by Jessa | Iowa River Landing | Coralville, IowaBrides by Jessa, a new boutique specializing in bridal and formal gowns, will open in the Iowa River Landing late November 2014. Owner Jessica Attere discovered her passion for the bridal industry while she studied Economics at the University of Iowa.

“As a college student, I worked in a jewelry shop. Brides and grooms were always my favorite clients to work with,” said Jessica.  “The excitement for their big day is contagious.”

Brides by Jessa | Iowa River Landing | Coralville, IowaBrides by Jessa will offer customers a one-on-one appointment based bridal shopping experience. In addition to bridal gowns, Brides by Jessa will feature a large selection of bridesmaid and prom dresses, veils, shoes, and bridal jewelry. Customers seeking unique designers won’t be disappointed in the selection at Brides by Jessa; the shop plans to feature designers and styles that aren’t readily available at most local boutiques.

Jessica Attere takes her role in planning a couple’s special day very seriously. “A bride’s gown is the centerpiece of the wedding. It’s something that many girls picture themselves in from a very young age. My goal is to help each bride that visits my store complete her vision and find the dress of her dreams.”

Stay tuned here and on our Facebook page for more announcements. Don’t forget to visit the other unique retail experiences available only at Iowa River Landing.

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Celebrate the Grand Opening of WineStyles

Help welcome WineStyles Tasting Station to Iowa River Landing with a full week of events and specials. Their Grand Opening Celebration week has something for everyone!

WineStyles Iowa River Landing Grand Opening Week

WineStyles Grand Opening | Coralville, Iowa

More About WineStyles

Choose from hundreds of wines and craft beers that have been sorted for you by style and taste, which complement the selection of handcrafted chocolates, organic teas, artisanal cheeses and gourmet food.

Great wines don’t need to be expensive. Whether you’re looking for an amazing $10-$25 bottle of wine or a unique gift, WineStyles Tasting Station strives to create the best shopping experience in town. Check their website and Facebook for opportunities to Taste, Learn and Enjoy® at events and weekly tastings, in addition to our latest product offers and promotions.


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Enjoy $8.00 Lunch Features at Edgewater Grille

Edgewater Grille | Iowa River Landing

Come enjoy a great lunch at the Edgewater Grille featuring new $8.00 daily lunch specials.  With a new feature each day you can get out of the office multiple times a week.  Ask about their private dining room and reserve it for your next lunch meeting.

Edgewater Grille Lunch Specials | Iowa River Landing | Coralville, Iowa

Do not forget Edgewater Grille is open breakfast, lunch and dinner daily and proudly brews Starbucks coffee in the lobby.  Need a new happy hour place?  Sneak down to River Bar and enjoy a beverage.  You can even head out onto our terrace to enjoy the best of the Iowa River Landing.

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Wine, Hop, & Shop to WIN!

Wine, Hop and Shop | Iowa River Landing | Coralville, Iowa

Visit Iowa River Landing soon to WIN BIG when you Wine, Hop, & Shop your way through many of the newest Iowa River Landing businesses! To help guide your way, we’ve created Wine, Hop, & Shop Passports to help navigate your travels through Upper Iowa River Landing locations. This passport will be “stamped” by the participating businesses upon visit.

Those who travel to all locations and complete their passport will be entered to win one of three Iowa River Landing prize packages. NO PURCHASE NECESSARY.

Prize Packages:


  • 30hop | One $50 Gift Card + One $100 Gift Card
  • Massage Heights | 60-Minute Customized Dermalogica Facial | Valued at $115
  • Scratch Cupcakery | $50 Gift Card | Valued at $50
  • True Style | Happy Is The New Black Shirt + Baseball Cap | Valued at $88
  • Von Maur | Von Maur Tote, Chocolate + Popcorn
  • Waterstreet Coffee Bar | $20 Gift Card + ‘Damn Good Coffee Mug’ | Valued at $45
  • WineStyles | Private Tasting for up to 20 | Valued at $250


  • 30hop | Two $50 Gift Cards
  • Massage Heights | 60 Minute Massage | Valued at $80
  • Scratch Cupcakery | $25 Gift Card
  • True Style | Made Earrings + Baseball Cap | Valued at $65
  • Waterstreet Coffee Bar | Two $10 Gift Cards + One Pound of Coffee | Valued at $35
  • WineStyles | $50 Bottle Bucks


  • 30hop | $50 Gift Card
  • Massage Heights | 30 Minute Massage | Valued at $40
  • Scratch Cupcakery | $10 Gift Card
  • True Style | Baseball Cap | Valued at $27
  • Waterstreet Coffee Bar | Two $5 Gift Cards
  • WineStyles | $25 Bottle Bucks

Passports must be turned in to any of the participating businesses by September 27, 2014 to be entered to win. Winners of the three prizes will be announced on Facebook on October 1, 2014.

Share Your #IowaRiverLanding Experience

Iowa River LandingBe sure to share your experiences while traveling Iowa River Landing on Twitter and Instagram using #IowaRiverLanding! Your photo may be the next featured for Fan Photo Friday.

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30hop Now Open: Plan Your Next Visit

30 Hop


The highly anticipated bar and restaurant, 30hop, had a soft opening August 10 and the traffic has been outstanding! The area’s first rooftop patio has brought many people to Iowa River Landing to experience all that this new attraction has to offer.

As with most new businesses, there are questions for those who plan to make a trip. We sat down with owner Erik Shewmaker to find out the answers to many frequently asked questions.

What food and beer can we expect? The contemporary menu will focus on simple, fresh, delicious offerings and will include 60 beers on tap on the main level and 30 beers on the rooftop.

What hours are you open? We plan to be open 11 a.m. to 10 p.m. weeknights, 11 a.m. to 11 p.m. Friday and Saturday, bar open until 2 a.m. (Hours may be different during soft opening currently, call ahead before making the trip.)

Are you serving a full menu? We plan to open at 4 and will be serving a limited menu from 5-9.  Lunch coming soon, stay tuned on our 30hop Facebook page.

Do you take reservations? Sorry, we do not. We do have call ahead seating once we start a wait however!

What should we know about parking? The street parking limits are enforced after hours which has led to some tickets. To clarify: the bottom level of the UIHC parking ramp is open all the time for the IRL business customers and is 2 hour parking like the street. The top 2 levels of the ramp are UIHC but become 4h public parking after business hours.

Anything else to add? At the end of the day, we want to offer big city amenities in an up and coming development. It has been important to collaborate with the other businesses in the Iowa River Landing. We have a few beers by Backpocket Brewing, refer private dining groups to Vesta and the Marriott, and even bought a Scratch cupcake to surprise a guest for their birthday since we didn’t have dessert offerings at the time.

What a great addition to Iowa River Landing! Thanks to Erik for his time!

Have you been to 30hop? Make sure to share your photos with us for a chance to be featured! Use #IowaRiverLanding and #30hop.

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FRY Fest Tailgate Row Specials

FRY Fest Iowa River Landing

Does your heartbeat escalate every time you hear Back in Black by ACDC? Are black and gold clothing a part of your primary wardrobe? Do you simply love cheering on the Hawkeyes? If you answered ‘yes’ to one… or all… FRY Fest at Coralville’s Iowa River Landing is a ‘must experience for you!

In the spirit of all things Hawkeye, the businesses in the Iowa River Landing are prepping for the ultimate tailgate crowd. Most establishments are offering food and beverage specials for hungry Hawkeye fans. Check out the list of specials offered on “Tailgate Row”:

Scratch Cupcakes: 6 mini set cupcakes for $6, standard cupcake for $2

Vesta: brats, burgers, chips, drink: $5

Waterstreet Coffee Bar: $1 12 oz. hot or iced plain coffee

Marriott/Edgewater Grille: Hawaiian Style Slow Cooker Kalua Pork sandwich, on a Sweet Hawaiian Bread Roll topped with Asian Slaw. For $5.00

Konomi: Pulled pork, captain crunch, surf turf, $5

Backpocket Brewing: Pork roast meal deal: $11 burgers and chips, $7.40 brats and chips

WineStyles Iowa River Landing: $2 off pizzettes, cheese plates, wine by the glass, draws until 5 pm

30hop:  $1 off smalls, and various pours for $2, $3, and $4 from 3-6 all weekend long

Share what you enjoy this weekend online with #IowaRiverLanding!

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