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FRYfest at the IRL – Giveaway
August 30 @ 10:00 AM - 7:00 PM
Attend FRYfest on August 30. Win BIG in the IRL. 
FRYfest is more than football. It’s the celebration of all things Hawkeye. Black and gold are the colors of choice at this 1-day event, taking place inside the Hyatt Regency Hotel & Conference Center.
As you fight for Iowa and enjoy everything FRYfest has to offer, be sure to explore the IRL to eat, drink, and shop—with several stores featuring Hawkeye products and gameday gear out on the sidewalks and other businesses hosting special events.
Plus, this year we’re giving away a $50 gift card to a restaurant of your choice in the Iowa River Landing! To enter, just post on Instagram or Facebook and tag the Iowa River Landing (@iowariverlanding) with photos of 1.) Your favorite Herky statue at the Hyatt Regency and 2.) Your go-to spot at the Iowa River Landing.
Check out these other can’t-miss highlights:
Backpocket Brewery: Kick off your day with a tailgate from 11am-3pm featuring a Cookout with Brewer Family Farms! Stick around for a live podcast with the Washed Up Walkons at 3pm, plus kids’ activities (slip & slide, bubbles, football games & more!). End the evening with live music by The Mullins Brothers from 5pm-7pm. It’s a full day of fun!
Iowa Heartlanders Team Store: Love hockey? Score big with a BOGO on select Replica Jerseys and special ticket packages!
X-Golf Coralville: Feeling competitive? Take on the Putting Challenge for a chance to win a Gift Certificate and Golf Sim Time Hours. Ready to test your skills?
Waggle Golf: Get ready for game day with 20% off all polos during their Labor Day Sale! Plus, try your hand at Giant Hat Pong outside for a shot at winning awesome prizes.
Active Endeavors: Gear up with 40% off summer clearance! Don’t forget to check out their racks and tables outside, along with even more deals inside. And while you’re there, take a break with a round of cornhole outside.
Scratch Cupcakery: Swing by for a special treat—stay tuned for a delicious surprise out on the sidewalk just for FRYfest!
Katsch: Refresh your wardrobe with a Buy 1 Get 1 50% off on Clearance Gear, plus additional deals in-store.
Coffee Emporium: Take a moment to relax with 10% off all coffee drinks—because everyone needs a caffeine boost!
Ekin Nutrition: Fuel up with free samples, and snag a free T-shirt with your purchase—perfect for repping your Hawkeye pride.
Homewood Suites: Spin the prize wheel out on the sidewalk and see what you win!