Iowa River Landing October Fest

Celebrate Octoberfest at the IRL

Raise a stein to all things fall—from beer to brats, costume parades and more!

What do walks through nature, Halloween costumes, parades, dogs, and 1-day exclusive shopping sales all have in common? They are all part of the fun at the Iowa River Landing’s Octoberfest on Saturday, October 23! From 11am – 4pm CT the whole family, including fur friends, are invited to participate in The Retrieving Freedom Walk, Halloween Dog Costume Parade, and IRL Octoberfest.

Schedule of Events

Retrieving Freedom Walk

11am-12pm CT

Retrieving Freedom Inc. is a non-profit organization that’s dedicated to providing Veterans and children with Autism with trained service dogs. Support this great cause by registering for the one mile Retrieving Freedom Walk through the Iowa River Landing Wetland Park. A $20 donation gets you a spot for the walk, a t-shirt, and a free beer after the walk. And of course, bringing your dog to join to the walk is encouraged!

Halloween Costume Dog Parade

12pm-1pm CT

Switch out the walking shoes and harnesses for Halloween costumes and participate or watch the Halloween Costume Dog Parade! The parade will end at Von Maur, but the fun certainly doesn’t.

Iowa River Landing October Fest

12pm-4pm CT

Spend the afternoon relaxing with your complimentary beer, grabbing lunch, and shopping the following exclusive Octoberfest sales.

Octoberfest Specials

Deals for Everyone

Backpocket Brewing will have fun activities for the whole family.

  • Kids pumpkin painting all day
  • Stein holding contest at 1pm
  • Live music from James Tutson 2-4pm
  • Beer stein races at 3pm

Live music will begin at the Landing at 12pm.

Make sure to stop by Marquee and build your own calzone.

Adeva Salon will have a drawing for some exclusive products.

Hyatt will be offering drink specials for everyone

  • Happy Hour Specials until 6pm: ½ priced wine by the glass, ½ priced mules, and $3 Miller Lite/Mich Ultras as well as $2 off all other beers.
  • All food 25% off that day until 6pm.

Retrieving Freedom Walk Participant Exclusives

  • Grab a free wine sample at the Homewood Suites by Hilton.
  • Hyatt will be giving 2 FREE Michelob Ultra draught beers for participants, following the walk.
  • Get 20% off AND complementary travel sized thickening tonic from Adeva Salon.
  • Take $15 off your total purchase at Evereve.
  • Cookies & Dreams will be giving out free mini cookies to all walkers, and free samples to everyone.
  • Backpocket Brewing will have a special pretzel menu, fall cocktail menu, and $4 Hawktoberfest Tallboys.
  • Get 10% off at Fuzzy’s Taco Shop.
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