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The Iowa River Landing is pleased to announce the latest addition to this exciting retail, dining, and entertainment district. True Style is an independently owned and operated boutique specializing in affordable, on-trend casual clothing and accessories for women.

True Style carries products from Free People, Old Gringo, Peace Love World, Lucky Brand, Tees by Tina, Big Star, and more. True Style also carries many local products such as jewelry designs by Bare Root from Des Moines.

“We want our products to be unique, so we do not carry many of any one item,” said True Style owner Julie Kunze. “We receive shipments frequently, and our customers will likely find new items nearly every time they shop. To stay unique, we are always excited to find small, new companies with up and coming designers. True Style is the only place in Iowa where you can find Runway New York, EcoSkin, and Kate Mesta.”

Although a CPA by training, Kunze was involved in another start-up boutique as a renter in the Des Moines area when she was presented with an opportunity to open up her own store at Jordan Creek Town Centre in West Des Moines in 2011. As a native of Riverside and graduate of the University of Iowa, opening a second location at the Iowa River Landing presented another unique opportunity. Kunze also has many family members still in the area.

“We are excited with the plan and development of Iowa River Landing. The blend of retail, residential, and hotels, creates a great destination for local residents as well as visitors from outside the area,” added Kunze. “It’s a successful concept that we have seen in Kansas City, Omaha, and Boulder, Colorado.”

For more information on True Style, please visit: