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Category Archives: News

Iowa River Landing – April 10 Updates

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Massage Heights Celebrates the Opening of the 100th Retreat in Iowa River Landing

MH IRL.001Angela Linden, former CEO for Manning Regional Healthcare Center, is celebrating the opening of her Coralville Massage Heights Retreat, which marks the 100th location for the Massage Heights brand. Massage Heights COO and co-Founder Shane Evans, who recently appeared on CBS’ hit reality show series Undercover Boss, will join Angela along with members of the Iowa City Area Chamber of Commerce on Wednesday, January 8 at 4 pm for a Ribbon Cutting at the Coralville Retreat at 919 2nd Ave in Coralville.

“I’m thrilled to be a part of the Massage Heights family and to be the 100th Retreat to open,” said Linden. “I’m not surprised by the success of this franchisee in reaching this milestone as their focus is on the Guest experience and being the employer of choice.”

The 100th Massage Heights Retreat is located in Coralville, IA at the Iowa River Landing, a project that was recently awarded the United States Environmental Protection Agency’s prestigious Phoenix Award for Region 7 for Brownfields Redevelopment. The Coralville Retreat will provide custom Dermalogica® facials and therapeutic massages.

After a soft opening in December, the new Coralville Retreat has added 16 new jobs to the area and is now the eighth Retreat in Iowa.

“In 2007 Massage Heights opened Fox Prairie in West Des Moines, Iowa its first location outside the state of Texas and the concept has continued to be a success,” says Trisha McFadden, Regional Developer for Iowa and Nebraska. “Medical research proves that regular therapeutic massage can help fight off disease and depression, boost immunity, relieve pain, increase alertness and improve sleep quality among other benefits. Angela’s experience as a healthcare professional makes her a great addition to the Massage Heights family.”

Linden has an extensive background in health and wellness. After working as an ER and critical care nurse in the early stages of her career, she later served as the Director of Planning for Mercy Medical Center – Des Moines. Prior to becoming a Massage Heights franchisee, Linden was the CEO of Manning Regional Healthcare Center.

Massage Heights franchises are currently sold out in Central Iowa, but opportunities for franchises in Omaha, Lincoln and other cities in Iowa and Nebraska. For more information about franchise opportunities contact Trisha McFadden at 515-778-3862.

For more information on Massage Heights please visit and, and follow on Twitter @Massage_Hghts.

About Massage Heights

Founded in San Antonio, Texas, in 2004, Massage Heights is a family-owned franchise massage and skin therapy company built on a membership model. The model makes regular massage and skin therapy affordable, while still providing the level of service available at a five-star resort. The company’s mission is to help people incorporate convenient, high-quality, therapeutic massages and facials into their lives so that they can live better and elevate the everyday. In an exploding industry, the company has more than 100 operating franchise locations in the United States and Canada and plans to open a total of 500 U.S. locations within the next five years. The company was featured on the CBS hit reality series “Undercover Boss” in December 2013, was ranked in Entrepreneur Magazine’s Franchise 500 list for 2014, in Franchise Times’ Next 300 list for 2013 and is a member of the International Franchise Association (IFA).

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Iowa River Landing Update July 28, 2013

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May 20 Updates

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March 27 Construction Updates

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Scratch Cupcakery Announces Fourth Location at Iowa River Landing

Scratch Cupcakery is excited to be opening its fourthlocation at Coralville’s Iowa River Landing. The original Scratch location opened in June 2010 in Cedar Falls, Iowa and business has been booming ever since. With an expanded location in Cedar Falls, Scratch Too in Waterloo, and its most recent location in West Des Moines, owner Natalie Brown is accomplishing her mission of making people smile, one cupcake at a time.

The Iowa River Landing cupcakery will offer a full menu of delectable cupcakes for every palate.  Though the Scratch cupcake menu started with just 16 flavors it now includes over 80 varieties, and introduces more all the time.  In addition to cupcakes, Scratch Cupcakery will offer hot drinks, fresh fruit smoothies and frozen blends, slushies and fresh-squeezed lemonade.

The 2,900 square-foot Coralville location will be adorned in shades of vanilla white and butter yellow, wainscoting and hardwood floors.  The Iowa River Landing location will be an anchor store – baking will take place on-site and customers will be able to pick up orders right there. From the fantastic baked goods to the light fixtures and finishes, Scratch Cupcakery is a throwback to a time with a slower pace.  Owner Natalie Brown says, “We want customers to experience Scratch – not just eat a cupcake!”

For more information please visit

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Charlotte’s joining IRL’s Main Street development (Press-Citizen)

CORALVILLE, IA, December 19, 2012 — Charlotte’s restaurant in North Liberty will open a second location in Coralville’s Iowa River Landing in fall 2013.

The locally owned deli and catering business is the first slated to open as part of the IRL’s Main Street development.

Continue reading>> 

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First Look at 30hop’s Facade

New Rooftop Restaurant & Bar Releases New Renderings

CORALVILLE, IA, December 18, 2012 – 30hop’s exterior design continues to unfold providing a sneak peak of this exciting new full-service restaurant and bar that is set to open at the Iowa River Landing in the summer of 2013.

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Backpocket Brewing to Begin Bottling

Nearly One Million Bottles of Craft Beer to Be Bottled in First Year

CORALVILLE, IA, December 18, 2012 – Backpocket Brewing has announced that they expect to begin bottling beer at their Iowa River Landing location later this month. The state-of-the-art, German-built equipment arrived last week. Backpocket estimates 1–2 weeks of installation and commissioning before bottles begin to flow off the line. The goal is to release product in time for the holidays.

Backpocket Brewmaster Jacob Simmons estimates first-year production at close to 35,000 cases or 840,000 bottles. Corridor residents can expect to start seeing bottles in area restaurants, bars, and liquor stores within the next couple months. Distribution is slated to spread to other metro areas such as Des Moines, the Quad Cities, and Dubuque within the next six months.

Backpocket plans to bottle its year-round brews including Slingshot, Wooden Nickel, Pennywhistle, and Golden Coin. Once operations are up and running, Backpocket will focus on bottling specialty beers and 22-ounce small releases. For more information please visit


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Main Street at the Iowa River Landing

New Units Will Offer Retail and Class A Commercial Space

CORALVILLE, IA, December 18, 2012 – Main street at the Iowa River Landing will feature a series of two-story, mixed-use buildings with retail on the ground floor and commercial space above. Von Maur (scheduled to open summer 2013) will anchor the main street, which will include several new and unique businesses such as Charlotte’s, as described above. Phase I of the retail main street is slated to break ground this month. The space is expected to be ready for tenant build-outs by June 2013, with occupancy scheduled for fall of 2013.

The units above the retail businesses will provide “Class A” commercial office space up to 25,000 square feet, an ideal fit for a larger business or multiple business units looking to consolidate. The units’ proximity to the new University of Iowa medical facilities offers opportunities for various supporting businesses.

The addition of professional office space to the Landing will enhance the area’s overall appeal for anyone looking to live, work, and play in one vibrant community. New main street workspace will also increase daily foot traffic for area businesses opening within the area.

The buildings along the Landing’s retail main street will be built by IRL Properties, a development group knowledgeable about the Iowa River Landing area as their River Bend development on Quarry Road was the first commercial building to open within the project. Discussions are underway with businesses interested in office space near the medical clinics and close to the Interstate 80. For more information on these commercial units, please contact Kevin Digmann of IRL Properties.

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