Trader Joe’s to Open Store in Iowa River Landing

Trader Joe's Elevations _ Layout

The Iowa River Landing is pleased to announce the latest addition to this exciting retail, dining, and hospitality district. Trader Joe’s, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease for a new location in Coralville scheduled to open second half 2017. The new store is approximately 13,000 square feet and will be located on the Southeast corner of I-80 and 1st Avenue North Coralville’s Iowa River Landing district.

The “Trader” in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed “Crew Members,” consider themselves “traders on the culinary seas.” Some Crew Members sport brightly-colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store. Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products—it’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.

Trader Joe’s carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins, and more. Stores also offer customers the basics, like milk and eggs, at honest, low prices.

Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues, like high quality ingredients, great flavor, or simply an extraordinary price—and many items boast all of these attributes. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars. So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 3,000 items under the Trader Joe’s private label, which includes Trader José’s salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, and so many other specially purchased items. Also, Trader Joe’s buys differently than other grocers—they purchase from manufacturers wherever possible, not through distributors. In many cases, they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors, and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a price that is a real value.

Trader Joe’s introduces approximately a dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and in order for an item to be sold at Trader Joe’s, it must endure the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.


 Trader Joe’s is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe’s ( began in 1958 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 459 stores in 41 states.


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Aisle of Lights Holiday Open House



Join the businesses in the Iowa River Landing in celebrating the magic of the season! On December 11th from 2-5 PM, several establishments in the Landing will be offering holiday-themed activities and specials in conjunction with Coralville’s annual Aisle of Lights celebration. Visitors will enjoy all of the trappings of the holidays, including cookies, cocoa, holiday stories, crafts, and a visit from Santa.

The list of participating businesses and events include:


1/2 price pints from 2-5 PM

Luxe Interiors

Storewide discounts, free wrapping, free shipping on select items, complimentary glass of wine for shoppers

Brides By Jessa

Photos and songs with Elsa, 15% off storewide

Von Maur

FREE photos with Santa

Scratch Cupcakery

Special holiday flavors plus mini cupcakes for kids to decorate from 3–5 P

High Ground Cafe

FREE Coffee and Banana Bread samples

Homewood Suites

Hot cocoa and stories with Mrs. Santa Claus from 2–4 PM

Diamond Leaf Jewelers 

Free jewelry cleaning; holiday treats and special pricing on any item that is purchased off a wish list

True Style

Storewide holiday sale — 20% off entire purchase

Massage Heights

Buy 3 one-hour massage gift cards for $199


Extra 20% off of all markdowns

Marriott Hotel and Conference Center

Cookie decorating and hot cocoa bar

Be sure to join us for an evening of holiday fun and festivities on December 11th! And as always, be sure to share your photos using #IowaRiverLanding.

Richard Law Office

Stories read by Mary Richard as Mrs. Claus and her elf at Homewood Suites


$2 off wine by the glass and draws

Backpocket Brewing

$1 off beers from 2 to 5 PM

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You’re Invited: Fall Open House

Join us for our Fall Open House on November 17th from 4:30-7 PM! Guests will have the opportunity to visit the businesses of the Iowa River Landing and enter a drawing for their  chance to win an Iowa River Landing prize pack. The event will feature live music, and  hors d’oeuvres and desserts will be available.

The evening will begin with the Iowa City Area Chamber of Commerce ribbon cutting at High Ground Cafe. After the ribbon cutting ceremony, guests will receive a passport to participating businesses in the upper Iowa River Landing. When a guest visits a participating business, they will receive a “stamp” on their passport. Completed passports may be turned in at the end of the evening at High Ground Cafe, where a drawing will be held for the Iowa River Landing prize pack (must be present to win.)

Items in the prize pack include:

  • A $50 gift card to Brides By Jessa
  • A complimentary 2-hour in-home design consultation from Luxe Interiors
  • A one-night stay at Homewood Suites
  • A 3-month membership to Massage Heights
  • A complimentary wine tasting for up to 20 from Winestyles
  • A growler and gift card from Backpocket Brewing

As always, be sure to share your experiences on social media using the hashtag #iowariverlanding!


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Coming Soon! Adeva Salon and High Ground Cafe

We are very excited to announce two new additions to the Iowa River Landing: Adeva Salon and High Ground Cafe.

Adeva Salon

Adeva Salon will be moving from their current location to a new space in the Iowa River Landing before the end of the year.

Adeva Salon has been operating as an Aveda Concept Salon since 2008. The shop currently employs 7 full time staff and is looking to expand their team in the coming year.

“We have a strong belief in education for everyone that works at Adeva. All of our team have been extensively trained on the newest trends and techniques for hair and body care,” said Allisha Wegner, owner of Adeva Salon.

The salon will offer the full line of Aveda Products, including hair, skin care, body care and make-up. Aveda products are made from natural pure flower and plant ingredients that are the high performing with an emphasis on environmental sustainability. Hair services offered at the salon will include color, men’s and women’s haircuts, hairstyling and extensions. Spa services will include Ayurvedic treatments, body waxing, manicure and pedicure treatments, and eyelash extensions.

Wegner feels a salon will be a natural fit for the Iowa River Landing. “We really think the area is great match with the atmosphere of Adeva Salon,” said Wegner. “We are all about community and we feel like the Iowa River Landing is doing a great job of cultivating that environment.”

High Ground Cafe

High Ground Café will open a second location in the Iowa River Landing. The new shop will occupy the space formerly held by Waterstreet Coffee Bar, and owner Wesley Ward anticipates an opening date of November 1st, 2016.

“We’ve had our eye on the Iowa River Landing for a long time,” said Ward. “We’re very excited for this opportunity to expand our reach into Coralville.”

High Ground Café currently operates a shop in downtown Iowa City, with a menu containing coffee, tea, beer, wine, pastries, soups, sandwiches and salads. The second location in the Iowa River Landing will provide many of the same offerings as the downtown location.

“We’re going to start out with the same beverage and pastry menu we serve in our downtown Iowa City location, and are planning to add sandwiches, salads, and soups down the road,” said Ward.

Lindsay Raasch will be the manager of the new High Ground location. Raasch is the former Group Rooms Coordinator at the Marriott Hotel and Conference Center, and is looking forward to working with the other shop owners in the area.

“I was able to form a lot of great relationships with the business owners in the Landing through my work at the Marriott,” said Raasch. “I’m looking forward to expanding those relationships and creating new partnership and collaboration opportunities with them.”

We’re very excited for what these two new businesses will bring to the Iowa River Landing! If you’d like to stay up-to-date with all the latest news and information about what’s happening in the Iowa River Landing, you can sign up for our email newsletter and follow us on Facebook, Twitter and Instagram.




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Coming Soon! Fuzzy’s Taco Shop

Fuzzy's pepper.color

The Iowa River Landing is pleased to announce the latest addition to this exciting retail, dining, and hospitality district. Fuzzy’s Taco Shop has signed a lease for a new location in the Iowa River Landing. The restaurant will be located on 9th Street at the east end of The Landing residential unit.

The original Fuzzy’s Taco Shop was established in 2001 in Fort Worth, Texas. The menu features fresh, baja-style flavors and proprietary sauces, seasoned and slow-cooked meats as well as grilled and tempura seafood items that adorn tacos, burritos, nachos, quesadillas, salads, and sandwiches. The restaurant also offers kids’ meals, beer and margaritas, and a selection of breakfast items that are served all day. All items are made fresh in house with whole foods on a daily basis.

Fuzzy’s Taco Shop currently operates 115 establishments around the United States, including two locations in the Des Moines area. In addition to the Iowa River Landing restaurant, new locations are set to open in Ames (September 2016) and Cedar Rapids (early 2017.) An opening date of January 2017 is expected for the Iowa River Landing restaurant.

“We chose Iowa River Landing for several reasons.  First, we love the current development and are extremely excited about the future growth,” said owner Corey Butcher.  “We also like being close to the University of Iowa.  This location will not only allow us to bring the Fuzzy’s Taco Shop experience to the students of the University but also the residents of Coralville and its many visitors.”

To learn more about Fuzzy’s Taco Shop, visit their website at They can also be found on Facebook, Twitter and Instagram at @FuzzysTacoShop.


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Evereve is Hiring!


Evereve is hiring at Iowa River Landing! Opening August 2016!

If you are energized by fashion, creating relationships and making moms feel their best, we’d love to meet you!  Evereve is a casual contemporary boutique curated for the fashion-loving mom.

Click to apply: 

Part-Time Stylist/Sales Associate
Love fashion? Passionate about helping moms feel beautiful? Evereve is looking for a PT Stylist/Sales Associate to help us empower, inspire and style moms at their Iowa River Landing location. Stylists are our frontlines. Our product pioneers. Our rockstars. They bring our customer experience to life every time they’re on the floor. They have a fabulous personal sense of style and strong, positive communication skills. They are the reason our moms walk out the door feeling beautiful.

Inventory Specialist (IS)

Do you make lists for fun? Are you always ‘the organized one’? Evereve is looking for an Inventory Specialist at their Iowa River Landing location to keep our store running smoothly. Inventory Specialists, AKA Inventory Watchdogs, are fantastic problem solvers, positive communicators and have strong computer skills. They work well alone but also love to join others in the sandbox. This is a part time position that creates full time happiness with our moms.


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Treat Yo Self: Coralville Food Pantry Fundraiser on July 28th


Looking for the perfect excuse to pamper yourself? On July 28th The Iowa River Landing is partnering with the Coralville Ecumenical Food Pantry for their annual Treat Yo Self Fundraiser. Several businesses in the Iowa River Landing will be donating a portion of sales to the pantry that day, including:

  • Waterstreet Coffee Bar
  • Scratch Cupcakery
  • Luxe Interiors
  • 30hop
  • Diamond Leaf Jewelers
  • Brides By Jessa

The River Landing will also be featuring horse-drawn carriage rides on July 28th in conjunction with the Music, Movies and More Thursday night series.

Be sure to stop by the Iowa River Landing on July 28th for and treat yourself for a good cause!


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Join Us Thursday Nights @ IRL



Looking for some fun ways to kick off your summer weekends? Join us Thursday nights in the Iowa River Landing for Movies, Music and More!

Movies at Backpocket Brewing

Each Thursday night Backpocket Brewing host their Movies on the Brewery. This summer’s lineup is a fun mix of cult classics and family-friendly fare. In conjunction with the movie nights, Backpocket will feature 13 beers on tap and a full grill menu each week.

This year’s movies include:
6/16: The Goonies
6/23: The Royal Tenenbaums
6/30: Beetlejuice
7/7: Pirates of the Caribbean
7/14: The Lego Movie
7/21: The Matrix
7/28: The Silence of the Lambs
8/4: V for Vendetta
8/11: Total Recall
8/18: Ferris Bueller’s Day Off

All movies are FREE to the public and start at dusk.

Music with BF Burt

Kevin “BF” Burt will be on hand to share his signature sound with Iowa River Landing patrons beginning June 16th. He’ll be playing in the Landing each Thursday night (with the exception of June 23rd) until August 18th.

Horse-Drawn Carriage Rides

Back by popular demand! Horse-drawn carriage rides will be offered in the Iowa River Landing on June 30th, July 28th and August 18th.

As always, be sure to share photos of your summer fun in the Landing using the hashtag #iowariverlanding!



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You’re Invited: Watts Open House May 19th

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Join us as we unveil the latest addition to the Iowa River Landing! The Watts Group will host an open house featuring their new units on May 19th from 5 PM-8PM. Guests will have the opportunity to tour these beautiful town homes, condominiums, and commercial retail space.

The new units are located in the heart of the Iowa River Landing development, and are a short walk away from prominent restaurants, shops, and more. The location provides easy access to I-80, downtown Iowa City & Coralville, University of Iowa Hospitals and Clinics, parks and recreational activities.

Parking for the event will be available on the upper level of the Intermodal Facility. We look forward to seeing you on May 19th!





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Easter Weekend in the Iowa River Landing



Easter weekend is just around the corner, and the Iowa River Landing has everything you need to celebrate.

Easter Egg-Stravaganza Drawing

On March 26th from 11 AM-2PM the businesses in the Iowa River Landing will host a special Easter Egg-Stravaganza Drawing. Participating establishments will offer eggs filled with candy and special prizes and offers from Iowa River Landing businesses.

Horse-Drawn Carriage Rides

Tour the Iowa River Landing in style! Horse-drawn carriage rides will be offered from 11:30-2 PM.

 Shopping, Sweets and More!

Hosting an Easter brunch of your own? The experts at WineStyles can recommend champagne for your mimosas, or the right wine to pair with your Easter meal. If you’re in charge of dessert at Easter dinner, Scratch Cupcakes are always a festive treat. And don’t forget to stop into Von Maur for the perfect Easter outfits for the entire family.

As always, be sure to share your Easter weekend photos with us using #IowaRiverLanding.




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